If you want something more dramatic, the key is layering up rather than going straight in with a brush loaded with pigment. “When applying your eyeshadow, use a light hand,” said Pat, “and apply the product in small, buildable layers. This will allow you to achieve the desired intensity of color without over-applying the shadow, which can cause fallout.” Lastly, Pat recommends pressing a tissue or a piece of transparent tape against your lid to catch any stray particles of eyeshadow. This shouldn’t mess up or remove the pigment if you’re super gentle. Think of it like blotting lipstick so that it doesn’t smudge throughout the day.