According to IMARC Group’s latest report, titled “Eye Makeup Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global eye makeup market reached a value of US$ 15.5 Billion in 2020. Looking forward, the market is expected to exhibit moderate growth during 2021-2026.
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Eye makeup includes products that are applied to enhance the appearance of eyes. These products primarily comprise of eyeshadow, eyeliner, kohl, and mascara, which are made using colorants, emulsifiers, thickeners, moisturizers, preservatives, fragrances, etc. Eye makeup products are available in a wide variety of colors, ranging from subtle to bold shades, with long-lasting formulations. Furthermore, the rising consumer demand for waterproof and mineral-based products has led to the emergence of numerous innovative products.
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The rising consumer income levels, along with growing consciousness on physical appearances, are primarily driving the market growth. In line with this, the wide availability of eye makeup products across e-commerce channels providing diverse product offerings, hassle-free shopping experience, numerous discounts, etc., is also propelling the product demand. Additionally, the expanding retail sector pertaining to beauty and personal care products is further augmenting the global market for eye makeup products. Besides this, the emergence of numerous innovative products, such as organic, halal-certified, and vegan eye makeup products, will continue to drive the market growth in the coming years.
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List of Key Companies Covered in this Market Report:
- Amway Corp
- Avon Products Inc.
- Chanel S.A.
- Colorbar Cosmetics Pvt. Ltd.
- Lakmé Cosmetics (Hindustan Unilever)
- L’Oréal S.A.
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Company Limited
- Estée Lauder Inc
- Procter & Gamble
The report has segmented the market on the basis of mechanism, operation, discharge pressure, end- use industry and geography.
Breakup by Product Type:
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eyebrow Gel
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
Breakup by Pricing:
- Low to Medium Price
- Premium Price
Breakup by Source: